Since deciding to major in public relations, Shelby began to pursue internships that would allow her to immerse herself in the workplace of other public relations professionals. In her internships, she has had the opportunity to find her strengths in the field of public relations. Shelby enjoys creative work, writing and social media and has had extensive experience in those areas. If you'd like to view her work, head to the "PROJECTS" tab.
University of Tennessee
Office of Media & Internal Relations // Knoxville, TN
Media Relations Intern
January 2017 - May 2017
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Wrote press releases and other content that was released to regional and national media outlets such as Teen Vogue
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Worked 4,000 person event in coordination with The Today Show production team to bring Rokerthon 3 to UT to set a Guinness World Record
Helen Ross McNabb Center // Knoxville, TN
Communications & Marketing Intern
August - December 2016
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Assisted with fundraising efforts for the Beth Haynes 12 Days of Christmas Auction, benefiting more than 2,000 East Tennessee children during the holidays
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Wrote press releases that impacted over 24,000 people in more than 21 East Tennessee counties
Metro Drug Coalition // Knoxville, TN
Media Relations Intern
May - August 2016
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Implemented monthly social media calendars for MDC’s Facebook and Twitter pages increasing the Facebook following by 93%
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Created 16 different creative and graphic design projects including promotional materials, handouts and invitations
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Helped with creation and implementation of weekly video series and created an intro and outro using Adobe After Effects
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Assisted with production of a town hall featuring the U.S. Surgeon General, Dr. Vivek Murthy, and promoted the event through live tweets
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Pitched a prescription drug safety story for the Mom’s Everyday Show and recorded an interview with Whitney Kent, which reached 2,400 people on Facebook alone
Farragut Town Hall // Farragut, TN
Public Relations Intern
January - May 2016
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Wrote, edited and distributed six media releases regarding Farragut news, special events and programs through Constant Contact
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Provided writing and editing support for monthly and quarterly newsletters reaching 740 people
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Used Hootsuite to draft daily posts to a combined Twitter and Facebook following of 5,013 individuals
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Assisted with the execution of the Shamrock Ball and Book Fest for Children events with approximately 300 attendees each
Jeremy Kane Campaign for Mayor // Nashville, Tn
Campaign Associate
May - August 2015
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Promoted voter relations and interacted with voters via phone and door-to-door canvassing to create a positive attitude surrounding the candidate
University of Tennessee Knoxville
2013 - Current
Bachelor of Science in
Communication; major in public
relations; minor in business
administration
RESUME
Education
Skills
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Adobe Creative Suite
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Microsoft Office
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Hootesuite Social Media Management Dashboard
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Wordpress
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Constant Contact
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Salesforce Social Studio
Organizations & Activities
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Public Relations Studnet Society of America (2014 - current)
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Current Public Relations Manager responsible for web and social media management design of promotional material and event planning
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Worked registration at the 2016 PRSA Southern Conference with professionals from five states
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Attended the 2016 PRSSA National Conference in Indianapolis, IN
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Personal Life + Style Blogger at Shelocke.com (2015 - current)
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Earned 347 post views in Oct. 2016
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Earned more than 3,000 impressions on Instagram in one week
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Secured multiple sponsored posts through pitches
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Work
experience
Professional
info
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UT Social Media Week Student Committee (spring 2017)
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Promote UTSMW and serve as a voice forstudnets during the event planning process
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UT Social Media Week Student Committee (spring 2017)
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Promote UTSMW and serve as a voice forstudnets during the event planning process
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WomEngineer's Day Social Media/Marketing Committee (spring 2017)
- Create social media calendars and other marketing material for large engineering conference